To capitalize on the Steven Q. Urkel craze of the early to mid nineties,Ralston Foods decided to immortalize the surprise star of the hit Cosby esq sitcom Family Matters with his own breakfast cereal. Made with ingredients that we can't pronounce, the tagline encouraged us to get Urkelized with Urkel.Os.What being Urkelized entailed, I haven't the foggiest, but the sheep that consumed the artificially flavored strawberry and banana "cereal" seemed too eager to find out.
Of course the advertisement was told in the form of a catchy,and when I say catchy, I mean mind numbingly stuck in the back of your cerebral cortex while festering like gym socks in the varsity quarterback's gymbag, rap limericks. Because everything sounds better in rap! Hammer would be proud. Yet and still, Urkel's "bars" were only slightly worst than anything Lil Wayne has released. I rather get crammed in the Hurt Locker than eat this sad attempt at crossover marketing.